Concepts to Visual
At Thain, we turn imagination into visual reality — powered by AI*, refined by people, made for the future.
AI Video
AI Visual
Overview
What began as a simple idea — to create a truly authentic, Swiss-made sweater with AI* as our collaborator, imagination became design, and design became reality before a single thread was woven.
An entire brand, born in pixels before production.
What started as a spark of inspiration became a complete creative process led by Thain. Using AI*-powered art direction, generative imaging, and design simulation, we built a world that felt real — the textures, the fabric, the light — all without a single product being made.
Challenge
Challenge
No product, no shoot, no assets — just a vision to craft a premium Swiss sweater from the ground up, and a dream to make it feel as real as the mountain air of Zermatt.
The client came to Thain with only a thought — a desire to create something timeless, local, and beautifully made. Yet the real-world process would demand prototypes, models, photographers, production teams, and a costly expedition into the Alps. It was an inspiring dream, but nearly impossible within early-stage realities.
Solution
Solution
Thain transformed pure imagination into a complete brand experience — powered by AI*, guided by creativity, and shaped by human taste. We developed every layer of identity, from naming and design to visual storytelling, using advanced generative models to produce lifelike campaigns that appeared entirely real.
Through AI*-generated models, fabric simulations, and realistic Swiss landscapes, we built scenes that looked captured through a lens, not rendered by a network. This project redefines what’s possible in creative production — no longer bound by time, logistics, or cost. It’s not about replacing humans, but extending imagination beyond physical limits — where design meets intelligence.
More Works
More Works
FAQ
FAQ
01
Who is Thain for?
02
What makes Thain different?
03
How does Thain use AI*?
04
What do I need to get started?
05
What does a project look like?
06
What is the pricing structure?
07
Are all projects fixed scope?
08
What is the ROI?
09
How do you ensure quality?
10
Can AI* replace real production?
01
Who is Thain for?
02
What makes Thain different?
03
How does Thain use AI*?
04
What do I need to get started?
05
What does a project look like?
06
What is the pricing structure?
07
Are all projects fixed scope?
08
What is the ROI?
09
How do you ensure quality?
10
Can AI* replace real production?
Concepts to Visual
At Thain, we turn imagination into visual reality — powered by AI*, refined by people, made for the future.
AI Video
AI Visual
Overview
What began as a simple idea — to create a truly authentic, Swiss-made sweater with AI* as our collaborator, imagination became design, and design became reality before a single thread was woven.
An entire brand, born in pixels before production.
What started as a spark of inspiration became a complete creative process led by Thain. Using AI*-powered art direction, generative imaging, and design simulation, we built a world that felt real — the textures, the fabric, the light — all without a single product being made.
Challenge
No product, no shoot, no assets — just a vision to craft a premium Swiss sweater from the ground up, and a dream to make it feel as real as the mountain air of Zermatt.
The client came to Thain with only a thought — a desire to create something timeless, local, and beautifully made. Yet the real-world process would demand prototypes, models, photographers, production teams, and a costly expedition into the Alps. It was an inspiring dream, but nearly impossible within early-stage realities.
Solution
Thain transformed pure imagination into a complete brand experience — powered by AI*, guided by creativity, and shaped by human taste. We developed every layer of identity, from naming and design to visual storytelling, using advanced generative models to produce lifelike campaigns that appeared entirely real.
Through AI*-generated models, fabric simulations, and realistic Swiss landscapes, we built scenes that looked captured through a lens, not rendered by a network. This project redefines what’s possible in creative production — no longer bound by time, logistics, or cost. It’s not about replacing humans, but extending imagination beyond physical limits — where design meets intelligence.
More Works
FAQ
01
Who is Thain for?
02
What makes Thain different?
03
How does Thain use AI*?
04
What do I need to get started?
05
What does a project look like?
06
What is the pricing structure?
07
Are all projects fixed scope?
08
What is the ROI?
09
How do you ensure quality?
10
Can AI* replace real production?
Concepts to Visual
At Thain, we turn imagination into visual reality — powered by AI*, refined by people, made for the future.
AI Video
AI Visual
Overview
What began as a simple idea — to create a truly authentic, Swiss-made sweater with AI* as our collaborator, imagination became design, and design became reality before a single thread was woven.
An entire brand, born in pixels before production.
What started as a spark of inspiration became a complete creative process led by Thain. Using AI*-powered art direction, generative imaging, and design simulation, we built a world that felt real — the textures, the fabric, the light — all without a single product being made.
Challenge
No product, no shoot, no assets — just a vision to craft a premium Swiss sweater from the ground up, and a dream to make it feel as real as the mountain air of Zermatt.
The client came to Thain with only a thought — a desire to create something timeless, local, and beautifully made. Yet the real-world process would demand prototypes, models, photographers, production teams, and a costly expedition into the Alps. It was an inspiring dream, but nearly impossible within early-stage realities.
Solution
Thain transformed pure imagination into a complete brand experience — powered by AI*, guided by creativity, and shaped by human taste. We developed every layer of identity, from naming and design to visual storytelling, using advanced generative models to produce lifelike campaigns that appeared entirely real.
Through AI*-generated models, fabric simulations, and realistic Swiss landscapes, we built scenes that looked captured through a lens, not rendered by a network. This project redefines what’s possible in creative production — no longer bound by time, logistics, or cost. It’s not about replacing humans, but extending imagination beyond physical limits — where design meets intelligence.
More Works
FAQ
Who is Thain for?
What makes Thain different?
How does Thain use AI*?
What do I need to get started?
What does a project look like?
What is the pricing structure?
Are all projects fixed scope?
What is the ROI?
How do you ensure quality?
Can AI* replace real production?