Product to Production
At Thain, we create cinematic stories from pure imagination — powered by AI, framed by creativity.
AI Video
AI Branding
Overview
A mountain-top brand brought to life through AI* creativity. What began with only a few product mockups — bottles, shirts, notebooks, and bags became a cinematic campaign filled with energy, people, and breathtaking Swiss scenery.
From mockups to motion — a full campaign created without a single photoshoot.
The Gornergrat Shopping Mall project challenged us to transform static mockups into living visuals. With AI* as our production tool, we crafted every frame — from model poses to mountain light — creating visuals that felt entirely real. Each shot told a story of lifestyle, adventure, and connection to the Gornergrat spirit.
Challenge
Challenge
How do you film an entire mountain campaign — with no products, no location, and no crew? Turning flat mockup packshots into moving stories required us to merge imagination, precision, and technology at the highest creative altitude.
The client wanted a high-impact video to showcase their merchandise line — before any real photography existed. Producing it in reality would mean helicopters, film crews, and ski sequences worth a fortune. We needed to make every moment believable, every detail true to the Gornergrat experience — from the studio to the slopes.
Solution
Solution
Thain created a full campaign built entirely from AI* visuals. We designed models wearing the merchandise, generated realistic lighting and mountain backdrops, and stitched the scenes into cinematic motion. From helicopter jumps to quiet picnics — every shot looked real, every product felt tangible, yet none of it was ever filmed.
Using advanced compositing, AI* motion generation, and creative direction, we built a video narrative that blends product storytelling with alpine emotion. Each frame aligns with the brand’s identity confident, natural, and alive.
The result: a complete campaign that proves imagination can outpace production, and that AI* is not the shortcut it’s the evolution of filmmaking.
More Works
More Works
FAQ
FAQ
01
Who is Thain for?
02
What makes Thain different?
03
How does Thain use AI*?
04
What do I need to get started?
05
What does a project look like?
06
What is the pricing structure?
07
Are all projects fixed scope?
08
What is the ROI?
09
How do you ensure quality?
10
Can AI* replace real production?
01
Who is Thain for?
02
What makes Thain different?
03
How does Thain use AI*?
04
What do I need to get started?
05
What does a project look like?
06
What is the pricing structure?
07
Are all projects fixed scope?
08
What is the ROI?
09
How do you ensure quality?
10
Can AI* replace real production?
Product to Production
At Thain, we create cinematic stories from pure imagination — powered by AI, framed by creativity.
AI Video
AI Branding
Overview
A mountain-top brand brought to life through AI* creativity. What began with only a few product mockups — bottles, shirts, notebooks, and bags became a cinematic campaign filled with energy, people, and breathtaking Swiss scenery.
From mockups to motion — a full campaign created without a single photoshoot.
The Gornergrat Shopping Mall project challenged us to transform static mockups into living visuals. With AI* as our production tool, we crafted every frame — from model poses to mountain light — creating visuals that felt entirely real. Each shot told a story of lifestyle, adventure, and connection to the Gornergrat spirit.
Challenge
How do you film an entire mountain campaign — with no products, no location, and no crew? Turning flat mockup packshots into moving stories required us to merge imagination, precision, and technology at the highest creative altitude.
The client wanted a high-impact video to showcase their merchandise line — before any real photography existed. Producing it in reality would mean helicopters, film crews, and ski sequences worth a fortune. We needed to make every moment believable, every detail true to the Gornergrat experience — from the studio to the slopes.
Solution
Thain created a full campaign built entirely from AI* visuals. We designed models wearing the merchandise, generated realistic lighting and mountain backdrops, and stitched the scenes into cinematic motion. From helicopter jumps to quiet picnics — every shot looked real, every product felt tangible, yet none of it was ever filmed.
Using advanced compositing, AI* motion generation, and creative direction, we built a video narrative that blends product storytelling with alpine emotion. Each frame aligns with the brand’s identity confident, natural, and alive.
The result: a complete campaign that proves imagination can outpace production, and that AI* is not the shortcut it’s the evolution of filmmaking.
More Works
FAQ
01
Who is Thain for?
02
What makes Thain different?
03
How does Thain use AI*?
04
What do I need to get started?
05
What does a project look like?
06
What is the pricing structure?
07
Are all projects fixed scope?
08
What is the ROI?
09
How do you ensure quality?
10
Can AI* replace real production?
Product to Production
At Thain, we create cinematic stories from pure imagination — powered by AI, framed by creativity.
AI Video
AI Branding
Overview
A mountain-top brand brought to life through AI* creativity. What began with only a few product mockups — bottles, shirts, notebooks, and bags became a cinematic campaign filled with energy, people, and breathtaking Swiss scenery.
From mockups to motion — a full campaign created without a single photoshoot.
The Gornergrat Shopping Mall project challenged us to transform static mockups into living visuals. With AI* as our production tool, we crafted every frame — from model poses to mountain light — creating visuals that felt entirely real. Each shot told a story of lifestyle, adventure, and connection to the Gornergrat spirit.
Challenge
How do you film an entire mountain campaign — with no products, no location, and no crew? Turning flat mockup packshots into moving stories required us to merge imagination, precision, and technology at the highest creative altitude.
The client wanted a high-impact video to showcase their merchandise line — before any real photography existed. Producing it in reality would mean helicopters, film crews, and ski sequences worth a fortune. We needed to make every moment believable, every detail true to the Gornergrat experience — from the studio to the slopes.
Solution
Thain created a full campaign built entirely from AI* visuals. We designed models wearing the merchandise, generated realistic lighting and mountain backdrops, and stitched the scenes into cinematic motion. From helicopter jumps to quiet picnics — every shot looked real, every product felt tangible, yet none of it was ever filmed.
Using advanced compositing, AI* motion generation, and creative direction, we built a video narrative that blends product storytelling with alpine emotion. Each frame aligns with the brand’s identity confident, natural, and alive.
The result: a complete campaign that proves imagination can outpace production, and that AI* is not the shortcut it’s the evolution of filmmaking.
More Works
FAQ
Who is Thain for?
What makes Thain different?
How does Thain use AI*?
What do I need to get started?
What does a project look like?
What is the pricing structure?
Are all projects fixed scope?
What is the ROI?
How do you ensure quality?
Can AI* replace real production?